What’s in a name?

Naming a multi-asset investment SaaS

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – Juliet, in Shakespeare’s Romeo and Juliet, declares her love for Romeo and says she loves the person who is actually wearing the “Montague” name, and not the name itself, or the family it comes from.

Perhaps true, for a rose or a Montague.  But what about an idea or a movement or a business that is new or unfamiliar.  Does a name matter? That which we call something conveys a deeper truth about what something is.

Osyte [O-Sight] is an investment technology company founded by a team of portfolio managers, quantitative researchers, traders, asset allocators and enterprise technology entrepreneurs.  We have created a single unified investment technology solution where CIOs, OCIOs and multi-asset investors can manage their portfolio data, make investment decisions and implement those decisions in a straight-through process.  A single system for Data, Decision and Implementation that combines cloud-computing, data science, machine learning and human expertise.

That’s a mouthful of an elevator pitch!.  What we really do is help investors provide better OVERSIGHT of their public and private market investments.   

The name Osyte [O-Sight] is another form of the word oversight – investment oversight to be specific.  We could have just used the name ‘oversight’ but what self respecting silicon valley VC would want to talk to us if we had such a simple name.  We are not ‘kool’ if we don’t have an unnecessary ‘y’ in the name and cause confusion.  Make people scratch their heads about how to pronounce that name. One of the vendors who was trying to get my attention kept saying ‘Oi-stee’. I didn’t correct him and say it is pronounced ‘O-Sight’.  When I did a google search for the name ‘osyte’ to see if anybody else was using it, Google asked me if I meant to search for ‘oyster’.  Google may not be Google if they had just used the name ‘Search’, and ‘google’ wouldn’t be a verb today.  

So what’s in a name? A lot more than we think.  

Osyte. We are investment oversight.  

How do you Osyte?